The best fashion campaigns of S/S 2018

Supermodels, celebrities & teen stars are also featured in the latest 2018 spring/summer fashion campaigns – few of them already became a masterpiece! Here’s the most popular fashion ad campaigns: which one is your favorite?

© Steven Meisel / Versace

VERSACE

My favorite campaign is the Versace’s colorful and super professional ad, what brings the atmosphere of the '90s fashion. Models such as Naomi Campbell, Chirsty Turlington, Gisele Bündchen, or one of the pioneer member of the latest supermodel generation, Kaia Gerber (Cindy Crawford’s mini-me daughter) is also the part of the campaign. With this lineup Versace just cant go wrong!  .

© Inez & Vinoodh /Valentino

VALENTINO

Back to the roots! In the early 2000s, Valentino was already working on a similar advertising concept, which I liked very much, so I'm very pleased that the brand has been slightly renewed their ads compared to previous years. Beautifully crafted bags, airy dresses and those energetic poses really make this campaign stand out – I can’t wait to see this ad in print magazines!

© Willy Vanderperre / Calvin Klein Jeans

CALVIN KLEIN JEANS

Cindy Crawford's supermodel kids, Kaia and Presley Gerber, Beyonce's sister Solange Knowles and the whole Kardashian-Jenner family are posing in the denim brand’s latest campaign, what looks kinda boring so far. Though,  it’s  kinda easy to sell jeans with these names.

© Karl Lagerfeld / Chanel

CHANEL

Outstanding colors, cool poses and feminine costumes characterize the Chanel’s new campaign, which has become one of my favorites in the brand's history. Next to the legendary designer, Karl Lagerfeld, the models (Grace Elizabeth and Luna Bijl) also very professionals at their job,  though they've all worked with Chanel (and Lagerfeld) earlier.

© Alas & Marcus Piggott / Giuseppe Zanotti

GIUSEPPE ZANOTTI

One of the early supermodel’s, Yolanda Hadid’s daughter, Bella Hadid is a very IT girl in the fashion scene in 2018 – you can’t help but to stare her in that black bodysuit and needlepoint boots in the latest Giuseppe Zanotti ad. What’s sure that noone care about the shoes in this campaign, because these photos are too hot for any type of shoe advertisements

© Craig McDean / Jimmy Choo

JIMMY CHOO

Jimmy Choo – my favourite shoe brand – aimed a higher and a more sophisticated campaign with Anja Rubik and Clement Chabernaud models. For me, this ad is more prettier than Giuseppe Zanotti’s because of the luxurious surroundings, the lavish styling and – last but not least - the beautiful shoes of course.

© Steven Meisel / Coach

COACH

Steven Meisel, one of the world's best fashion photographer, made the this photos about Selena Gomez, on the top floor of a skyscraper in New York – however everything was given to make awesome campaign, this ad just don’t make me run to any of their store for a little bit of shopping.

© Patrick Demarchelier / Dior

DIOR

Sasha Pivovarova, one of the most successful top models of the 2000s, promotes the new collection of Dior. The model – who is also a professional graphic painter – gives a good, a new and a fresh vibe to the legendary french fashion house’s ad history, which can easily attract the interest of the younger generation - though similar clothes can be easily found in any ZARA.

© Ignasi Monreal / Gucci

GUCCI

Since Alessandro’s Michele, the Gucci’s (new) creative director’s designing the Iitalian house’s collection, the brand is just super popular. The Gucci’s sales have risen up highly: in the past 15 years, since Tom Ford designer left the brand, Gucci was never „so chic” as now. For their newest campaign, they asked a Spanish painter, Ignasi Monreal to represent few amazing digital fashion illustration for the brand and it’s a quite big success so far.

© Luigi & Iango

BLUMARINE

It’s a fortune for Blumarine that they contracted Amber Valletta for this campaign, who have more than 20 years of supermodel experience in the industry. Actually she is the only one who saved this campaign, because the colors are dark, the makeup are too much, the styling is horrible and the whole environment looks kinda bad. But Amber… she is just still super beautiful!

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